A Rebrand happened here:
Jen Zagorsky & the NEW Bright HQ Organizing Co.
From feeling like “It just wasn’t me,” to being able to pick and choose her most ideal clients (who are requesting her big, bold offer).
Jen Zagorsky is the owner of Bright HQ Organizing Co, – formerly J’organizing – a home organizing company brimming with energy and compassion.
In 11 years of business, she’d gone through six different websites and still felt like she wasn’t showing up in the pages of her brand. She also knew that to be in integrity with her work – to actually change lives the way she wanted to with nothing less than whole-home resets – her offers and price points had to evolve.
Jen came to us thinking, “I need a new website.” She wanted her insides to be on the outside – but she wasn’t exactly clear on what the feeling WAS inside or how to translate it.
“It’s hard to see yourself from the perspective of outside people. There’s a uniqueness to what I do and how I deliver it and for you to see that in me, just allowed so much more possibility.”
Jen’s Goals
For her insides to finally show up on the outside.
For her revenue to match her energy out.
To attract high quality inquiries so she could pick and choose who to work with.
Jen’s Substantial Brand
Working together started with creating a multi-dimensional brand that is rich in Meaning, Value, and Originality.
It meant leaving generic home-organizer-speak behind and unearthing her distinctive brand messaging, positioning, and point of view.
“What you helped me discover about my business, allowed me to define my niche which led me to so much more satisfying work! I would be missing the opportunity to reach the ideal client that I could make BIG impact with.”
What makes Bright HQ Worth Mentioning?
Whole Home Specialists:
Hit the reset button on your entire home.
Your Go Team: They are born to help.
Bringing the energy + support.
Life. Changing. This is about you, not your stuff. Beyond a declutter.
Make Stress-Free Living the Norm.
(Get Your Nothing-to-Do Day.)
Habits & Patterns.
Get underneath the clutter for real change.
Community! Help is Good.
We aren’t meant to do this alone.
Not Perfect!
Self-compassion. Stop beating yourself up.
Time Spent Wisely
(You’ve been focusing on the right things.)
Tidying ≠ Organizing.
Prettying it up is not a system.
Jen’s Incomparable Offerings
Dialing in her methodology and approach, and developing incomparable offerings – The Effortless Home & The Effortless Move – was a game-changer for Jen.
The strategy meant finding the confidence to step into the offerings (and price points) that would ensure her clients’ transformations and make the project 100% successful.
“Honestly, it wasn’t easy – it’s not easy to change your mindset and double your quote prices! It’s a scary place to be, but I knew from a delivery standpoint and to be in integrity with the job and with myself, it was just what was required. And the clients were THRILLED with the results.”
“For me when I understood my brand and the value, it became so much easier to sell it – because you’re not trying to convince somebody of something that isn’t true, it’s just the truth!.”
Bringing The Brand To Life
The Realize team took the reins and led the rebrand from there. Here are some of the ways we helped Jen go from vision to reality:
✔ Brand strategy, messaging, positioning
✔ Packaging & naming her signature services
✔ Renaming from J’Organizing to Bright HQ
✔ Visual Direction & Photo Guide
✔ Complete Web Copy
✔ Opt-In Ideation, Creation, & Promotion
✔ Sales Proposal Templates
✔ Rebrand Announcement Content
✔ Client Stories
✔ Evergreen, Brand-Rich Blog Content
✔ Web Redesign Oversight
“What was most amazing for me, was that while I was in client delivery and doing the thing I love most, your team was just creating all this stuff behind the scenes, and then you’re like, here’s some amazing content, here’s information, let’s walk through it.”
The Outcome (So far!)
She wanted her insides to show up on the outside:
“The first time I read my home page, it choked me up, it brought tears to my eyes, because I thought - that’s me! That’s what I want to say!”
She wanted her revenue to match her energy out:
“My business increased over 50% - it was because I was delivering the ideal for the client.”
She wanted so many inquiries she could pick and choose who to work with:
“Wanted you to know that my inquiries for organizing have been BLOWING UP! Before we redid the website, I would say, as a ballpark, I was only receiving 1-2 inquiries a month. Now, I'm averaging that a week, if not more. AND... I'm getting so many more emails requesting Whole Home Support.”
Let’s recall - Jen wanted three major things out of this rebrand:
Celebrate! Congratulations Bright HQ Organizing Co.!
Shout out to our project partners!
Brand Photography by Janet at Visual Hues Photography
Brand & Website Design by Sarah at Soar Creative
Jen’s Interview
This is the rebrand that changes everything.
At Realize Your Brand, we help visionary service providers develop a business and brand presence that reflects their truest, biggest vision and impact, grows their earning potential, and helps them become known for something.
Through our Substantial Brand process, Jen evolved her business into an innately interesting brand – and now the external representation (and her revenue flow) has never looked better.
